Harmonising your team and maintaining a positive work environment is essential. Even if you are working remotely, positive company culture even more important, considering that each member of your team can be countries or continents away from each other.
Working with a group of people who are from separate locations and timezones can add another level of complexity.
With each person working in a different physical environment, it’s leaderships responsibility to create, maintain and grow a positive company culture that everyone can feel from where they work, regardless of their location.
Positive company culture results in impressive results.
Company culture is like the glue that keeps everything together in their places. Without it, your company can suffer from low employee engagement, increased attrition, poor performance, and the like.
What is Company Culture?
Your company’s culture is the overall personality of your company. It is how you can establish the environment your employees get to work in. Apart from the work environment, it also covers your company’s mission, goals, values, behaviours and ethics and it differs from one organisation to another.
Why is Company Culture Necessary?
Whenever building and growing your team, you should always take into consideration your company culture. Be it hiring, training, compensation, work setup or communication, everyone in the company should work towards following your company culture. Thus, your company culture should be geared towards motivating your team members to be more productive, efficient and idealistic, so as to help the company meet its overall goals.
For companies that employ remotely, company culture plays a huge role in keeping their engagement high. When your employees don't work from an office space every day and don’t get to constantly engage with their co-workers, their vision and passion for work may dwindle and sway. That’s why the company culture, it is where their motivation must come from, and this is why team managers need to instil this to their employees at every step of their journey.
Creating a Great Culture in a Remote Team
How can you establish a high performing and engaging culture in a remote team?
Here are 6 details that you should take into account:
1. Communicate your company culture, clearly.
Your company culture should be clear, inspiring and well written to demand your team’s attention and compliance. It should not only be a standard list of values, but it should also include real tangible actions and behaviours that include your USP as a business. Creating a list of company values is the first step, but creating authentic behaviours and actions that are linked to those values is ensuring that your company culture is embraced at all levels of the business.
2. Measure performance against company values
When setting up your performance metrics, it’s important to only measure what matters for your company. This is why your company culture should reflect what is expected from everyone in the team. Using company culture, behaviours and values to review each employee’s performance will also help engage each team member in the company culture.
3. Build a sense of shared responsibility.
From the moment a new member of the team onboard, they should feel the presence of company culture- even when they work remotely. As a leader, it’s useful to explore ways in which you can get that across on remote teams. For example, sending a welcome pack to all new hires with company relevant and fun goodies.
You should make it a point to acquaint your team with what your culture is all about and what is expected of everyone now that they are a part of the company. Your culture should establish the importance of taking responsibility and fulfilling your team’s individual roles for the success of the company and of everyone.
4. Plan regular in-person meet-ups.
Some remote companies tend to offer quarterly, biannual or annual team travel incentives so as to bring the whole team together in one venue. Team activities and workshops in person are a great way to incorporate a company culture, align everyone and get them on the same page.
5. Invest in your team’s development.
Your remote team is your manpower and is an important part of your company’s resources. With that in mind, you should help hone their skills for them to become better members of the company. Provide regular training, refreshers, and online classes based on their tasks so as to help them perform better.
It’s essential to take into account the overall welfare of your remote team members. By implementing a very positive work culture and making it a part of everyone’s role and motivation, you can look forward to having better and more productive remote employees. Book a free 30-minute consultation
call with me and learn more about how you can foster a positive remote team culture.